Thursday, January 21, 2010

I am a terrible blogger

Let me be the first to point out that, yes, I have not written anything in over a year. I am a horrible blogger. I can come up with 100 excuses as to why I haven’t written. The biggest being the birth of our second son, Nico. But please, I couldn't’t find the time to post something? I now resolve as part of my “proactive & positive” 2010 outlook to keep you updated at least once a month on our journey to creating a small wine label and managing a growing family business.


2009 Recap:

Like many wineries, small ones especially, we saw a decrease in sales and wine club sign-ups due to the poor economy. TreViti is very lucky. Thanks to the continued support of family and friends, we are still up and running. I know of a few wineries that have sadly had to sell off their inventory and close their doors. It’s very scary and sad at the same time. Okay, enough bad economy talk. Let us look forward towards a prosperous 2010 for everyone.


TreViti's 2007 Chardonnay and Pinot Noir were released last year with much anticipation. 2007 was deemed one of the better vintages in recent California history. Berry size was small and concentrated lending to bolder and more concentrated wines. Stolo Family Vineyard had a lower yield, but the intensity kicked up a notch or two. I am very pleased with the vintage and the direction the vineyard is headed. Where's the 2007 Syrah you ask? I tried it in December and felt it needed a bit more time to mature. We are planning to release it February 2010.


The newly planted vineyard (we call it the south vineyard) is maturing at a steady pace. We should have our first harvest of whites, Sauvignon Blanc & Gewurztraminer, in 2010. The Pinot Noir will have to wait another year. We are very excited to see what the vineyard will give us.


On the down-side, we still have had no movement on securing the right to house a small winery and tasting room on the vineyard property in Cambria. The California Coastal Commission has again managed to stall us for another year. We won’t give up! (positive 2010 thoughts here). We, and I mean my mom & dad, Don and Charlene Stolo, have been working non-stop to meet the demands of the Commission and come to some sort of agreement. Maybe 2010 is our lucky year….


More on what now has become a very long story with the California Coastal Commission in the next post.



2010 To Do/Wish list:


  • open a small winery and tasting room at Stolo Family Vineyards
  • harvest our first batch of Sauvignon Blanc and Gewurztraminer- so cool!
  • unveil our new look…. I know, so secretive
  • get Wine Spectator to notice us. What does a label have to do to get these guys’ attention?
  • oh yeah, and keep the blog updated


Thanks for checking in!